Privacy Policy

This website is owned and operated by Green Bay Botanical Garden, Inc. (“GBBG”), a Green Bay nonprofit organization devoted to connecting people with plants in an environment that engages, inspires and refreshes. We operate this website ( and we take your privacy very seriously. We are committed to respecting and protecting the privacy of visitors to our website. If you have any questions, comments, or requests regarding this policy or the information practices of GBBG, please contact us using the contact information below.

This privacy policy identifies and describes the way GBBG uses and protects the information that we may collect about individuals who use this website. It does not apply to information we have obtained or may obtain offline through traditional means. This policy may be changed or updated as necessary.


Your use of GBBG’s website indicates your acceptance of this policy and of the collection and use of your personally identifiable information in accordance with this policy.

The Personal Information We Collect

We may collect two basic types of information from you in conjunction with your use of our website – personal information and non-personal information. “Personal information” is any information that can individually identify you and includes, as an illustrative example and without limitation, your contact information such as your name, telephone number, email address, city, state, country, and zip code.

“Non-personal information” includes information that does not personally identify you, but may include, as an illustrative example and without limitation, tracing and usage information about your location, use of our website and the internet, etc.

Learn more about our Cookie Policy below.

Personal Information

There are a number of circumstances in which you voluntarily supply us with personal information. The following lists the most common ways in which we collect your personal information:

Social Media & Personal Information

GBBG uses a variety of social media options to communicate and interact with consumers. When interacting with a GBBG presence on those social media websites, you may opt to reveal certain personal information. We may collect the personal information that you make available to us on that page or account, including any information you have made public in connection with that social media service. Any personal information you have chosen to share on any GBBG social media pages will be visible to persons visiting those pages, and privacy on those pages is governed by the privacy policies of those social media companies. Other than to respond to posts or answer questions, GBBG will not use personal information provided on its social media pages without permission from you.

Our website includes social media widgets, such as Facebook, Instagram, and TikTok. These features collect information about your IP address and which page you’re visiting on our Website, and they may set a cookie to make sure their features function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Website. Your interactions with those features are governed by the privacy policies of the companies that provide them.

Online Privacy Policy for Children

GBBG respects the privacy of children, and we are committed to complying with the Children’s Online Privacy Protection Act (COPPA). We don’t knowingly collect personally identifying information from anyone under the age of 13 unless we first obtain permission from the child’s parent or legal guardian. If we become aware that we have inadvertently received personal information provided by a visitor under the age of 13 without permission from a parent or legal guardian, we will delete the information from our records. A child’s parent or legal guardian can also request that the personal information of their child be deleted from our records.

Non-Personal Information

When you visit our website, we may collect certain information by automated means. For example, our systems may collect information about

We use this information to monitor the usage of our website services, assess performance, ensure technological compatibility with your device, and understand the relative importance of the information provided on the services. We may also use this data to conduct statistical analyses on visitors’ usage patterns, such as surveying webpage duration, and other data in an aggregated and individualized manner.

Location Information

We may use and store information about your location if you give us permission to do so. We use this data to provide features of our website, which includes improving and customizing our services. You can enable or disable location services when you use our website at any time by way of your device settings.

Cookies & Analytics

Non-personal information and certain personal information may be collected using automated technologies such as cookies. A “cookie” is a text file that our website sends to your computer or mobile device to identify your browser or to store information or settings in your browser. We may use this automatically collected information to track engagement with our website. We also use this information to operate, maintain, and manage our website. Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information. Please note that by blocking any or all cookies, you may not have access to certain features, content, or personalization available through the website. Additionally, if you would like to avoid cookies, view our site in “privacy mode.”

We, as well as third-party vendors acting on our behalf (such as Google, Microsoft Clarity, or Facebook), may use first-party cookies (such as the Google Analytics cookies), tracking pixels, and scripting techniques, and third-party cookies, tracking pixels, and scripting techniques to gather anonymous analytics and statistics about our services and how they are being used by our guests so we can improve our services. Our web server storage logs may collect the domain names, internet protocol addresses, the types of web browsers, and certain data of visitors to the website.

Data about your activities online may be collected for use in providing advertising tailored to your interests, either by us, our affiliates, or third parties. We may work with third parties such as network advertisers and ad exchanges to serve advertisements across the internet and may use third-party analytics service providers to evaluate and provide us and/or third parties with information about the use of these ads on third-party websites and viewing of ads and our content.

We and these third-party vendors, including Google and Microsoft Clarity, may use third-party technologies (such as a Facebook Custom Audience Pixel) together with our first-party technologies to analyze ad impressions, your use of ad services, and interactions with these ad impressions and ad services. The information collected may also include information about your visits to our website, including the pages you have viewed and what content you have seen. These third-party tracking technologies may be set to, among other things: (a) help deliver advertisements to you that you might be interested in; (b) prevent you from seeing the same advertisements too many times; and (c) understand the effectiveness of the advertisements that have been delivered to you.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of services and online activity. Additionally, we use this information for site optimization, security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

You can opt out of certain advertising by visiting the Network Advertising Initiative consumer opt out page, by using the Google Analytics Opt-out Browser Add-on, by visiting the Digital Advertising Alliance’s opt-out page or by visiting YourAdChoices. For more information on the privacy practices of Google, please visit Google’s Privacy & Terms web page.  Please note, at this time we do not respond to browser-based “do not track” signals.

How We Use the Personal Information We Collect

As non-limiting examples, we may use the personal information we collect in a variety of ways, including to:

Email & Other Communications

GBBG or third parties that it uses may contact you by email or other means at an address that you have provided to us. If you do not want to receive an email from us, please “unsubscribe” through the link that is included in our emails. If you do not want to receive mailings, simply tell us when you give us your personal information or follow the directions to remove your name from our mailing list.

Personal Information Shared with Others

We will only share the personal data you provide online with other entities or business partners who are acting on our behalf for the uses described here. GBBG does not sell or trade your personal information with third parties.

Service Providers

We may make your information available to certain third-party service providers, such as contractors, vendors, or distributors who help us manage or provide services offered on our website, such as hosting, analytics, customer service, etc. We require that all our service providers keep personal information confidential and not disclose it to third parties and not use it for any other purpose. For example, when processing payment for a transaction, GBBG may provide your personal information to a third-party payment processor.

Emergency Situations

We may also use or disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the website; (b) respond to requests from public and government authorities; (c) protect and defend our rights or property, the website, or our users; (d) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, the users of the Website, or the public; or e) assist with identify verification, and to prevent fraud and identify theft.


We are concerned about ensuring the security of your personal information. Your personal information is collected and stored in a secure cloud database. Information that you submit for your sole personal use through GBBG’s services and applications is encrypted to prevent unauthorized access, and GBBG does not access the unencrypted information without your permission. We use industry-wide, standard, commercially reasonable efforts to protect your personal information from access, loss, misuse, alteration, or destruction by any unauthorized party. These include physical, electronic, and managerial procedures to safeguard and secure the information we collect. There is no 100% secured platform available in the industry and we cannot guarantee the security of the information, nor can we guarantee that information you supply in connection with use of the website will not be intercepted while being transmitted to us over the Internet or wireless communication. Any information you transmit to the website is at your own risk. We do not promise, and you should not expect, that your personal information or private communications will always remain private.

If you make an online purchase with us through use of a credit card, we encrypt your credit card number. Where you use a GBBG service or application to store your personally identifiable information for access only by you, and where the information is not submitted to GBBG in order to obtain access to GBBG’s services or applications, such personally identifiable information is encrypted and password-protected, and accessible only by you. If we need to ship something to you, we must share your name and address with a shipping company.


We keep your personal information for as long as it is required in order to fulfill the relevant purposes described in this privacy policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. How long we retain specific personal information varies depending on the purpose for its use, and we will delete your personal information in accordance with applicable law.

"Do Not Track" Practices

We do not honor do-not-track signals from browsers or other consumer choice mechanisms regarding the collection of behavioral tracking data.

Links to Other Sites

We may offer links to sites that are not operated by GBBG. If you visit one of those linked sites, you should review its privacy and other policies. We are not responsible for the policies and practices of other companies.

Contact Us

We welcome any questions, comments or complaints you may have regarding this privacy policy. Please contact us at or at Green Bay Botanical Garden, 2600 Larsen Rd, Green Bay, WI 54303.

Last Updated: December 2023

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