GDPR Privacy Notice


Green Bay Botanical Garden, Inc. (collectively, “GBBG,” “we,” “our,” or “us”) appreciates your interest in our services and offerings and your use of our website.

This notice is for people who are located in the European Economic Area (“EEA”) and supplements our general Privacy PolicyOur processing of personal data of people who are in the EEA is governed by the General Data Protection Regulation (the “GDPR”), which applies from May 25, 2018. The GDPR requires us to provide certain information to you about your personal data, which we refer to in this notice as your personal information. This privacy notice is for information only, it is not a contractual agreement.

Definition of Personal Data

Personal data is information that can be used to identify a natural person, either directly or indirectly (hereinafter “personal data”). A “personal identifier” is a piece of information that can identify an individual. This definition covers a wide range of personal identifiers which make up personal data, such as names, addresses, email addresses, identification numbers, location data and online logins.

Data Controller

We are a “data controller”. This means that we are responsible for deciding how we hold and use personal data about you. For our contact information, please see below.

Categories of Personal Data Collected

We collect and process the following information when provided voluntarily by our website visitors: name, telephone number, email address, city, state, country, zip code, credit and/or debit card number, bank account number, date of birth, education and employment-related information, and personal or professional interests. We also process automatically-gathered information, such as IP address, your use of cookies, your activity on our website, location information, and type of mobile device used.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data) unless you voluntarily provide us with that information. Nor do we collect any information about criminal convictions and offenses.

Methods of Collection

There are a number of circumstances in which you voluntarily supply us with personal information. The following lists the most common ways in which we collect your personal information

Purpose of the Processing

As explained in our Privacy Policy, the following are non-limiting examples of the purposes of our processing activities of your personal data

GBBG or third parties that it uses may contact you by email or other means at an address that you have provided to us. If you do not want to receive an email from us, please “unsubscribe” through the link that is included in our emails. If you do not want to receive mailings, simply tell us when you give us your personal information or follow the directions to remove your name from our mailing list.

We utilize email tracking systems that provide us with data such as who opened or forwarded an email, the time it was opened, and whether the reader clicked certain links within the email.

Lawful Basis for the Processing

We process your personal data in accordance with the provisions set out in the GDPR and the relevant applicable data protection laws and regulations. The legal bases for processing your personal data are:

If you are under 16 years of age and reside in the European Union, you must provide an email address for your parent or legal guardian, and before you can access or use our website. GBBG must receive your parent’s or legal guardian’s express consent. You will not receive access or the ability to use the website, and we will not collect additional personal data from you, until we receive your parent’s or legal guardian’s consent. Your parent or legal guardian may revoke consent at any time, and GBBG will take reasonable steps to delete all personal data collected from you. GBBG will also provide your parent or legal guardian with the ability to request to review your personal data, prohibit further collection of your personal data, and delete, or instruct the deletion of, your personal data.

Who Receives Your Personal Data

  • Service providers, such as our contractors, vendors, and distributors who help us manage or provide services offered on our website;
  • Law enforcement or government authorities, if required to do so by law or in the good-faith believe that disclosing personal data is necessary to conform to applicable law, respond to requests, protect and defend our rights or property, act under emergency situations, or assist with identify verification and to prevent fraud and identity theft
  • Entities that receive personal data in a merger, sale or bankruptcy of GBBG

Disclosure of Your Personal Data to Countries Outside the EEA

Sometimes we may transfer your data outside the EEA, however, we will only do so where there are adequate safeguards in place. We may share information within our entity’s headquarters in the US. The appropriate safeguards are standard contractual model clauses, approved by the European Commission. Countries to which GBBG may transfer your personal data.

How Long Is Your Personal Data Stored

We keep your personal information for as long as it is required in order to fulfill the relevant purposes described in this privacy policy, as may be required by law (including for tax and accounting purposes), or as otherwise communicated to you. How long we retain specific personal information varies depending on the purpose for its use, and we will delete your personal information in accordance with applicable law.


We use technical and organizational security measures to protect the data we have under our control against accidental or intentional manipulation, loss or destruction and against access by unauthorized persons. Our security procedures are continually enhanced as new technology becomes available.

Your Rights & How to Exercise Them

If you reside in the European Union, you have certain rights under the GDPR, including:

We have a legitimate interest in collecting and processing your information for the purposes we have outlined in this GDPR Notice and so that we can optimize your experience with our website.

In response to receiving a request for one of the rights set forth above, GBBG will timely comply with the request within the time periods set forth in the GDPR for each right. Several of the above rights are not absolute and apply only in certain circumstances. GBBG will comply with requests for those rights as set forth in the GDPR. We are intent on resolving any issues relating to our handling of your personal data, and you may contact us at any time regarding any questions or concerns

To exercise any of these rights, please contact us at:

By Mail:     
Green Bay Botanical Garden
2600 Larsen Rd
Green Bay, WI 54303
By Phone: 920.490.9457
By Email:

Obligation to Provide Personal Data

You may object at any time to the processing of your personal data or, where your consent is required, withdraw such consent by contacting us at However, please note that if you withdraw your consent, you may not be able to access or use certain information, features or services of the website.

Automated Decision-Making

As a matter of principle, we do not use fully automated decision-making processes. In the event that we should use such processes in individual cases, we will, if required by law, specifically inform you of this and of your rights in this respect.

Using Date for Profiling Purposes

As a matter of principle, your personal data will not be processed automatically with the objective of evaluating certain personal aspects (profiling). In the event that we should process your personal data with the objective of conducting profiling, we will, if required by law, specifically inform you of this and of your rights in this respect.

Changes to this GDPR Notice

GBBG will update this privacy notice from time to time in order to reflect the changes in our practices and services and to remain compliant with data protection laws and regulations. IF YOU DO NOT AGREE TO THIS NOTICE, PLEASE DO NOT USE GBBG’s WEBSITE OR PROVIDE GBBG WITH YOUR PERSONAL DATA. Your use of GBBG’s website indicates your acceptance of this notice and of the collection and use of your personally identifiable information in accordance with this policy.

Contact Us

We welcome any questions, comments, or complaints you may have regarding this privacy policy. Contact us at or at Green Bay Botanical Garden, 2600 Larsen Rd, Green Bay, WI 54303.

Last updated: December 2023

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